06 — Design
Identity systems built for screens first.
- Typical timeline
- 5 – 10 weeks
- Team
- Creative director, designer, writer
Positioning, naming, logo, typography, motion and the guidelines that keep it coherent as the company grows.
Scoped in discovery and adjusted at each cycle boundary. Nothing here is fixed before we understand the problem.
Positioning & narrative
The sentence your company can defend, and the language that follows from it.
Visual identity
Logo system, type scale, colour, grid and imagery direction across every surface you actually use.
Motion identity
Signature transitions and logo behaviour specified so video, product and web move the same way.
Brand guidelines
A practical document with rules, examples and the assets teams need — not a 90-page PDF nobody opens.
What you receive
- Positioning and messaging framework
- Primary logo and responsive variants
- Typography and colour system
- Digital and print applications
- Motion identity specification
- Brand guidelines and asset library
Typical stack
Engagement shape
- Typical timeline
- 5 – 10 weeks
- Team
- Creative director, designer, writer
Indicative only. Final scope and cost are agreed after discovery, and we will tell you if your budget does not match the ambition.
Yes, as a distinct engagement including linguistic screening and preliminary trademark checks with your counsel.
Frequently the better call. We audit the equity in what exists and evolve it, so recognition survives the change.
Often combined with
- 03
UI/UX & Product Design
Research-led interfaces that make complex products feel obvious.
- 01
Web Design & Development
Marketing sites and web platforms engineered for speed and story.
- 08
Social Media Marketing & Digital Growth
Social media marketing and growth programmes accountable to pipeline, not impressions.
Tell us what you are building. We will help turn the idea into a digital product people remember — starting with an honest conversation about whether we are the right studio for it.